I have to admit that I guiltily love Whole Foods.
It is kind of like how I feel about my car. I know it is not good for the environment to drive, but I do it anyway (a lot). We try to carpool when we can, or we combine as many errands as possible in to one trip. We think about biking to work, downsizing to one car, buying carbon offsets and then…none of that really ever happens.
That is how I feel about Whole Foods. After reading The Omnivore’s Dilemma many years ago, I realized that Whole Foods makes every intention for the consumer to feel like they are buying local, organic meats, dairy and produce, but this is often not reality. In Michael Pollan’s view, Whole Foods is “a store where organic, local and artisanal food is just window dressing to help sell a much more ordinary industrial product.” But sometimes it is just so easy when you have had a long day, you have to run to the store, and Whole Foods is on the way home. Their beautifully manicured produce makes you salivate as you plan dinner using their $6.00/lb red peppers flown in from Chile.
Today was one of those days when the convenience of it all enticed us in to our neighborhood Whole Foods. We made a family outing of it. Lolo didn’t get the memo that all infants are supposed to love their car seats, so we “wear” her around so she can have the full view of the happenings around her.
We needed corned beef for our St. Patrick’s Day dinner. We quickly found a perfectly stacked display of Irish beer set out for the weekend festivities. My husband found a coupon right next to the display for $2.00 off your corned beef. His remark…”Cool!”
There were practically green arrows on the floor with leprechauns leading the way to the cabbage. We then made our way over to the meat section and were hit with this:
I mean, come on. Who can resist the ease of it all. So we procured a size big enough for our little party, picked up some other items and we were off; all in under 30 minutes. I AM your target market.
So what do you say about Whole Foods. Is it corporate greed dressed up as Freddie Farmer? Or are they making a palpable impact in the availability of organic (and sometimes local) products for consumers to enjoy?